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Assignment: Create a brand for Southwest Refrigeration air conditioning company.

Southwest Refrigeration Branding

This assignment consisted of:

  • Vector Illustration of air conditioner and owner.
  • Collecting stock photos
  • Logo creation
  • Creating advertising materials such as door hanger, postcard and business card.
  • Coming up with color scheme and look and feel.
  • Ad design.

Step One - Establishing Logo And Color Scheme

Creating a strong logo design is the first step in creating a full brand for your company. A strong logo design establishes the overall message for the brand. The colors in the logo can incorporate into the rest of the brand.

Step One - Establishing Logo And Color Scheme

Creating a strong logo design is the first step in creating a full brand for your company. A strong logo design establishes the overall message for the brand. The colors in the logo can incorporate into the rest of the brand.

Step 2- Collecting Stock Photography

Collect royalty free stock photos for the brand.

Step 2- Collecting Stock Photography

Collect royalty free stock photos for the brand.

Step 3 - Create Advertising Material

Business cards are a good way to promote your business. This job also consisted of door hangers, ads, postcards and business card design.

Step 3 - Create Advertising Material

Business cards are a good way to promote your business. This job also consisted of door hangers, ads, postcards and business card design.

Want more to your brand?

Branding is endless

After basic brand is established, creating alternate parts to the brand becomes easy.

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